4. Pre-Made PPC Keyword List & How To Research Your Own

Finding proper keywords is what will help you have an effective PPC (pay per click) ad campaign. I have created a list of keywords that you can use to sell Flawless Fitness along with a simple AdWord recipe that will help you create an ad that lands the most hits and is brain dead-simple to follow!

First let's tackle PPC basics:
If you know what Adwords is about you may skip the following two paragraphs. If you don't know what PPC is yet or what I'm talking about, goto Google and type in "fitness" as the search term. On you right you will see a whack load of text ads.

YOU are going to own one of those ads. And you want to optimize them because as common sense (and raw data) tells us... the higher the placement of the ad, the more likely people will click on it. But it is called Pay-Per-Click... that means you only pay if they click. But if your ad SUCKS... they won't click... which means they won't buy the book... which means no $$ for you!

AdWord Recipe For Winners:
The PPC Ads have the following basic structure (this is for Google, Yahoo, MSN, Facebook etc.)

[TITLE]
[Description Line 1]
[Description Line 2]
[Website Link]

It's basic but it works. The trick here so to have your chosen keyword appear once in the title, and once again somewhere in the description line. This magic bullet of a technique works like a charm, but you obviously want to make sure that it is relevant. You don't want your whole ad to be keywords. Here's an example ad FJ himself would use.

Flawless Fitness Book
Fitness books are a waste of time
and money. But mine isn't, try it!
www.flawlessfitnessbook.com 

Can you guess my chosen keyword? Note that this whole ad would be clickable. The link at the bottom is the "visible text" and not the actual value of the link. The ACTUAL link would be the affiliate link which you input. You will see this option with major PPC ad companies.

Ok now that you know how to make the ad, what type of keyword do you pick? Well that's the next thing we are going to tackle.

Here are a list of some targeted keywords that you can use to promote my book. Remember though, keyword use & competition is ALWAYS changing... so you can use these keywords to drive traffic and in your PPC ads but the best bet would be to learn from them and research your own... which I will show you how to do in a minute.

I've done my best to represent keywords that have a decent amount of search results while having medium or low competition. This is what you should strive for when creating a PPC campaign. For example, if I want to use the keyword "fitness"... it would cost me around $7 PER CLICK or higher. This could get expensive FAST! This is because "fitness" is searched about 16 million times every month and therefore the competition on using this word is massive.

But we don't have to worry since the word fitness is not really a "sell" keyword. Even though this term gets 16 million hits, it is very unlikely that the prospect searching for fitness will BUY a product. You want to bid on keywords that people use to buy. For example, if someone was looking to get in shape, they are looking for a solution and are READY to buy. So if they goto Google and put in the Keyword "weight loss program"... and let's say your ad shows up. That prospect will most likely click on your ad and buy Flawless Fitness and you will make a nice commission!

You and I might not have the marketing money muscle of Corporation giants but that can't stop us because FJ has the brains! We don't need to Out-Bid them... we just need to Out-Smart them.

Here's how you can research your very own high-traffic & low-competition keywords.

1. Head on over to Goggle's Keyword Tool -> Google Keyword Tool
2. In the first empty white box, type in a few keywords or phrases (one per line!)
3. Fill in the CAPCHA phrase to make sure you are an intelligent human
4. Press "Get Keyword Ideas"

Now after a few seconds of thinking, this tool will spit out a whole whack-load of keywords with alot of information for you. Here's how to make sense of it all.

You will see 5 columns, but the first 3 are the ones that are important to us. The first column shows you your keyword and others like it. The second column is a small bar which shows the advertising competition and the third bar shows you how many times that keyword or phrase has been searched that month.

The formula is simple, find keywords that have been searched AT-LEAST 5000 times or more while having the lowest advertising competition.

I generally pick keywords that have competition of HALF or lower. Usually 1/4 is a good bet. If you can find keywords that have very little advertising competition, TAKE ADVANTAGE OF IT. This stuff is always changing so check back often. Only MAJOR keywords like "fitness" will ALWAYS have super-high competition, but the rest of them fluctuate.

Once you have about 5-7 keywords or phrases, you may add them in the keyword section of your PPC ad campaign. Remember, if you can use them in your PPC ad title or description then please do so!

So there you have it, a NO-BS & Straight forward guide to creating effective paid ad campaigns. Another thing to note is that you must always keep track of your ads. Check them daily and please set a pricing cap inside the AdWord editor. Start off small by having a budget of say... $15 a day or even lower. Play around till you find what works.

Good luck. Remember, if you can't beat em... out smart em! It's the way of FJ.

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